Making Your Business Feel More Personal to Customers

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People are always looking for a feel of authenticity and personality when they purchase from a business. They want to feel like they are in control of everything they do, from the ordering to the delivery of the product or service. And this is good because it builds trust. In this article, we will go over some tips on how to make your business seem more personal to your customers.

1. Use their name

When you are speaking to a customer, be sure to use their name. This will let them know that you are paying attention to them and that you care. Using their name in email correspondence, on your website, and on social media will also show that you are taking the time to get to know them. Always try to use their first name if you can.

2. Get to know them

In order to use their name, you have to first get to know them. This can be done by asking them questions about themselves, their interests, and their needs. You can also learn about them by reading their blog, watching their videos, or listening to their podcasts.

3. Make it about them

Your website, social media, and email should be about your customer and not about you. Your customer should feel like they are the center of your world. Everything you do should be focused on them and what they want. As much as possible, you should avoid talking about yourself and your company.

4. Allow for product and service customization.

When customers can customize the product or service they are buying, it makes them feel more in control. They can choose what color, size, and style they want. They can also add their own personal touches to the product or service. This makes them feel like they are a part of the process and that the product or service was made just for them. Consider investing in things like a laser etching machine or custom embroidery to make this possible.

5. Make it easy for them to order

Your website and ordering process should be as simple as possible. Customers should be able to find what they are looking for easily and without any confusion. The ordering process should be quick and easy, with as few steps as possible.

6. Offer a variety of payment options

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Customers should also be able to pay for your product or service in the way that is most convenient for them. This means offering a variety of payment options such as credit card, PayPal, or even Bitcoin. By doing this, you are allowing them to use the payment method that is most comfortable for them.

7. Ship orders quickly

When customers order from you, they want their order to arrive quickly. This means that you should have a process in place for shipping orders as soon as possible. You should also offer ways to track the order so that the customer can see where it is at all times.

8. Follow up after the sale

After the sale has been made, be sure to follow up with the customer. This can be done through email, social media, or even a phone call. Thank them for their business and ask them how they liked the product or service. If there are any problems, be sure to address them immediately.

9. Be transparent

If there are any changes or updates to your business, be sure to communicate them to your customers. This will help to build trust between you and them. They will know that you are always keeping them informed of what is going on and that you value their opinion.

10. Make it personal to you

The best way to make your business more personal to your customers is by making it personal to you. Be passionate about what you do and put your heart into it. When you are excited about your business, the customer will be able to feel it. They will appreciate the effort you are putting in to make them feel special.

Making your business more personal to customers can be a great way to build a relationship with them. It shows that you are taking the time to get to know them and that you care. Using their first name is a good way to start. Be sure to focus on them and what they want, and make it easy for them to order from you. Finally, follow up after the sale and be transparent with any changes or updates. By doing these things, you will be well on your way to building a successful business relationship with your customers.


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