There are many ways to create content for your business, but it’s hard to get the right balance of information and engagement. The good news is that you can leverage immersive content to tell a story that engages your audience.
Immersive content is created by virtual reality (VR), augmented reality (AR), or 360-degree video software. The goal is not just to show the viewer what something looks like in one perspective but to put them inside the experience to feel as if they are there.
There are many places where you can find information about creating immersive content, including Facebook 360 Videos, YouTube VR Videos, Google Cardboard Apps, and more. You can even tap professionals to build a creative film studio for you where you can create content or consult with their experts to create an effective storyboard.
If you’re ready to dive in, here are a few things to remember:
1. Create a Captivating, Engaging Story
Learning about a new product or service can be fun, but you need to go deeper if you want viewers to remember your brand. The best immersive content tells a story that engages them and keeps them involved.
To create an engaging experience, make sure your story has solid elements such as narration, dialogue, action sequences, and character development.
2. Give Your Audience an Experience like No Other
When people share their virtual-reality experiences with others, it’s a conversation starter that gets them excited about your brand. You can give viewers an experience that they can’t get anywhere else, which will help you stand out.
When telling a story, set the scene by taking viewers to new places and showing them different perspectives.
3. Include Different Media for In-depth Narrative
When crafting your story, use video, audio, images, graphics, and text to add more to show who you are as a business. You can also include interactive elements, which would require people to click on a thumbnail and watch the short preview to interact with it.
You don’t always have to create interactive long content. Sometimes an immersive experience lasts a few seconds and would only require a single video.
4. Include 360-degree Photography
If you have multiple locations or plan on visiting new places, 360-degree photos can help you expand the reach of your immersive content. Today, many businesses use this imagery to allow potential customers to see products and services from different angles.
5. Experiment with Different Content Formats
Keep in mind that not all content is suitable for every platform.
Facebook recommends using 360-degree video to create an immersive, engaging experience on their social media platform. YouTube has dedicated a whole section of their site to virtual reality videos designed to work with Google Cardboard, so this would be another great option if you have the means to create VR videos.
When you find the format that works for you, keep perfecting it. One great way to do this is by creating a library of branded content that you can expand in the future.
6. Have a Clear Call to Action at the End of Each Post
Whether you’re using immersive content on Facebook, Twitter, YouTube, or another platform, you need to have a clear call to action. This will give viewers an idea of what you want them to do next and help them get started.
Remember, your call to action can be as simple as sharing the video with your friends or asking them to leave a comment.
7. Use Social Media for Promotion to Engage Your Target Audience
Make it easy for your audience to find your content. Use the power of social media to reach your audience and use hashtags to help them find your brand easier.
When you create immersive content, people will be able to find it later. You can do this by including hashtags, which will help people discover your posts when they search the internet. Also, be sure to tag any influencers involved with the project.
8. Collaborate with Industry Leaders to Spread Word About Your Brand
If you have an excellent idea for an immersive project but don’t know how to execute it or which platform would work best, collaborate with someone else who does. For example, if you’re in the travel industry and want to create a virtual reality experience where people can see what it’s like to walk around your city, work with a company with expertise in this area.
Collaboration is key when it comes to creating successful immersive content. When you share your ideas with other people, they may help you improve them or find new ways to develop your concept.
Immersive content can help you bring your stories to life and connect with your audience in brand-new ways. Whether you’re creating virtual reality videos for YouTube, 360-degree photographs for Facebook, or something else entirely, there are many opportunities this type of content can open up.
